Prada 2017 Trick Keychains

Categories:Jewelry & Watches


Hands up if you remember Prada’s beloved Edward? In case you forgot, he’s the blanked face robot that came in a Saffiano-wrapped body and electrical cables for limbs that stole our hearts when he first came out back in 2009. Edward is no ordinary robot though; he is actually a bag charm/keychain that comes with his own steel hook and split ring, and over time, has become one of Prada’s most unlikely icons yet.

And because it has reached icon status, Prada’s Trick keychains now extend to a family of colourful robots whom have joined Edward, with equally adorable names like Robin, Romeo and a girl robot named Giulietta, amongst others. Standing slightly taller than their older brother Edward (14 cm), these all-new Trick keychains range between 18 cm and 19 cm long with even brighter and bolder colours (and even more metallic hardware).

An adorable keychain that also looks good on your pouches and totes as a bag charm, you can even hook them all together as a little family of robots, because #moreismore. Available at all Prada boutiques islandwide, these new ones are retailing at SGD610 each, while Edward (which is the OG as far as the Trick is concerned) is priced at SGD430. And something to note, whoever said fashion is a bad investment should know that Edward was retailing for just SGD140 back in 2009. Really.

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Inside Prada's show space at Via Fogazzaro, Muiccia Prada showed her Spring 2017 collection that, in short, could be described as a series of spectacularly fine, feathered moments. Here's what you need to know about the '70s-inspired collection.

Many familiar faces walked the runway, but they weren't who you'd expect.

Instead of stacking the catwalk with a bunch of Insta-models, Prada went with who she knew: truly iconic Prada models likes Liya Kebede, Raquel Zimmermann, Fei Fei Sun, and Arizona Muse.

The '70s shaped the collection.

Yellow and brown plaids! Hot pants! Feather trimmed...well, almost everything! Prada's runway was an homage to the decade that brought us disco and Good Times.

Feathers played an integral part in the show.

Of the 49 looks, 38 had some sort of plumage in it. 38! Feathers trimmed two-piece sets, lined the sleeves of robes and jackets, decorated up-to-their slits on skirts, and of course were perched atop Prada's signature sandals.

A highlight of the Milan Fashion Week schedule, Prada unveiled its SS17 collection in the vast intergalactic space hangar that is its HQ’s show space. In typical Prada style, the house’s look was based on clashing prints and awkward-cool styling. Plaid blazers, box-pleated skirts, wrap pencil skirts, turtle necks and tons of those aforementioned print combos made for big geek chic vibes — which is Prada’s bread and butter, really — and the leather safari jacket (pic #11) packed serious artsy punch.

Those looks were then given a whole lot of fabulous sass thanks to the miles of ostrich feathers that exploded from various models’ sleeves, legs and feet — how’s that for a set of statement pieces?

Prada is one of the most intellectual names on the high fashion circuit — its SS17 looks veered from from Harvard-educated librarian to sassy poolside gallerist — but the gleeful use of fluff and feather showed us that Miuccia and co. aren’t afraid to have a bit of fun, either.

Prada Spring 2017: Model walks the runway in feather trimmed top and pants with geometric prints

Prada Spring 2017: Model walks the runway in feather trimmed top and pants with geometric prints

The Prada woman is dressing up for the spring-summer 2017 season. On Day 2 of Milan Fashion Week, Miuccia Prada unveiled a collection covered in feather trims with a touch of crystal embroidery. The silhouette is ladylike and feminine, nipped at the waist with high necklines and mandarin collars. In her hand, the Prada woman holds an oversized clutch also covered in fur and even colorful patterns. Prints are a story of the season with classic plaid and gingham paired with retro florals and geometric shapes. Bralettes—a favorite amongst designs this spring are worn over turtlenecks and crisp shirting. Finishing the look are chunky platform heels and flower adorned slip-on sandals.

Prada Spring 2017: Model walks runway in plaid jacket over feather-trimmed skirt

Prada Spring 2017: Model walks runway in plaid jacket over feather-trimmed skirt

Prada Spring 2017: Model walks the runway in color-blocked leather jacket over feather-trimmed printed skirt

Prada Spring 2017: Model walks the runway in color-blocked leather jacket over feather-trimmedprinted skirt

Prada Spring 2017: Model walks the runway in printed dress over turtleneck top

Prada Spring 2017: Model walks the runway in printed dress over turtleneck top

Prada Spring 2017: Model walks the runway in crystal embellished dress with high neckline

Prada Spring 2017: Model walks the runway in crystal embellished dress with high neckline

Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada

Prada Spring 2017 – Past Forward

Few collections during fashion week are as eagerly anticipated as a Prada show, that sense of excitement you get from not having a clue what you’re going to see on the runway, to that glorious moment when we get to catch a glimpse of Miuccia Prada when she pokes her head out at the end of the show, smiles knowingly and, in a flash, disappears. Then, of course, there’s the aftermath when we’re left with the impossible task of dissecting the meanings and intricacies behind the collection, and subsequently go on to start mentally planning our wardrobes for the next season.

Prada Spring 2017 has not been all that different, we’re still analysing the runway collection, decoding what it all meant, and are looking forward to a wardrobe jam-packed with some very chic outfits, that altogether give new meaning to the word elegant.



Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada

Prada was wanted to focus on the now, the present, and do something more simple in order to create a new type of elegance.

Miuccia Prada “was thinking about something much more simple and trying to find a new sort of elegance,” this season. Don’t get confused though, Prada Spring 2017 was not about a new minimalism, but rather a new simple elegance that took inspiration from the realities of the contemporary world—from the complexity of modernity.



Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada

Miuccia Prada collaborated with the renowned director David O. Russell to create ‘Past Forward’ the multi-screen installation that accompanied the runway collection, which left viewers ‘to decode what is experience, what is memory, what is dream, and discern the overlap and the difference between them’.

The context of the collection was Past Forward, the short film installation—or ‘cinema poem’ as Mrs Prada described it—created in collaboration with renowned director David O. Russell, fragments of which were simultaneously being broadcast on screens in conjunction with the show across the backdrop of the futuristic runway, creating an intimate dialogue with the collection.
Past Forward is styled as a surreal, futuristic silent dreamscape with an eclectic cast of characters (including Allison Williams as a Hitchcock blonde alongside Connie Britton, Freida Pinto, amongst others) who are meant to be ‘elements of a complex collage’ as ‘the viewer is left to decode what is experience, what is memory, what is dream, and discern the overlap and the difference between them’. It was much the same story with the actual collection—a complex collage of Prada past, present and future—with fashion observers left to try and make sense of it all.


Past Forward turned out to be a rather apt explanation of the collection too, “Past Forward is about the future and reality fast forward.” Miuccia Prada said, and so this season she went back through the archives and looked at the signature tropes and codes of Prada, and reinvented them for the contemporary modern woman.


There was definitely a little of that nineties nostalgia <link blog post…. the fashion world is currently obsessed with going on here, Miuccia Prada’s latterday ugly chic aesthetic that pretty much defined Prada in the nineties became a key point of reference as those graphic deco prints that look like a dodgy old vintage sofa from the seventies appeared in just about every look; on mock turtlenecks, mandarin collar blouses, wrap-dresses, button-down shirts that were worn underneath itty-bitty spaghetti-strap bra tops or nylon cropped vests, and even more minuscule miniskirt-cum-shorts hybrid—yes, Mrs Prada is saying that other nineties fad, the skort, is back!

Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada

Miuccia Prada says the skort is back, so start working those leg muscles ladies for next Spring when it’s time to get those pins out!




Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada


The only thing more abundant in this collection was the profusion of feathers; fluffy ostrich feathers sprouted out from the busts of those natty little crop tops, at the armholes of very chic floaty chiffon smock dresses, the cuffs of chinoiserie-style patterned pyjama trousers, down slits and hems of spiffy wraparound overcoats, as well as all the delightful accessories, including mink fur stoles plumes with fuzzy Marabou feathers, and metallic t-strap kitten heels embellished with shimmery iridescent paillettes.
Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada

Prada does Florals for Spring? How original…



Well it wouldn’t be Spring without them would it? Prada’s Spring florals however, were original. Ever the contrarian, Miuccia Prada got 2×4 2× (the design consultancy founded by Michael Rock, who are also frequent collaborators on Prada projects) to create a textile print based on the dress worn by Eva Saint Marie in Hitchcock’s North by Northwest, the result was a simple but stunning mandarin collar shift dress printed with a graphic black and white floral pattern allover.
More florals came in the form of primrose, daisies and daffodils forming repeat patterns on jersey shirts that were worn beneath modest vintage bathing suits, or jacquard check blazers and knitted grandpa vests, all of which came cinched at the waist with plastic belts, underlining the juxtaposition of elegant femininity and utility of the collection.

Prada Spring 2017 -ready-to-wear runway collection by Miuccia Prada

Prada’s Spring 2017 accessories on the runway were fun, feminine and fabulous.



As well as all those aforementioned accoutrements adorned with plumes of ostrich feathers, there were, well more feathers of course, the marabou and mink fur stoles were undoubtedly the must-have accessories to come out of this Prada collection, but that wasn’t the whole story. Oh no, Mrs Prada meant business, literally. Leather goods were businesslike; models clasped earnestly at large envelope clutches decorated in slick black crocodile skin and spotted pony fur, mini clutches in pony fur and calfskin came with huge crystal embellished medallions, and the classic madras clutch was printed with beautiful falling primrose. With clutch handbags included in almost every one of the forty-nine looks, it’s pretty clear that the clutch will be the handbag du jour next season.
Footwear illustrated a more ebullient mood present in the collection, again, there were a whole lotta feathers to primp and preen;
pointy-toe mules were covered in sequins and crystal trimmed with ostrich feathers at the ankle, strappy sandals were jazzed up with fawn fur straps and a fluffy pony pelt of fur in the platform heel.

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Categories:Other Brands


Prada sure knows how to create everyday multi-functional totes that we can use on a daily basis. This Prada Diano Tote is no exception to that. With its elegant calfskin material with Daino finishing that offers a supple, pebbled texture, you’ll be giddy to tote this Daino tote over your shoulder or in the crook of your arm during busy days or if you are in a hurry.

A practical essential thanks to its carryall size, the Prada Daino Tote can carry and hold all your essentials and other necessities. The classic and favorite black color is also perfect for your year-round wear.

This Prada tote features top handles for fuss-free carrying and a magnetic fastening for easy access. It also has a front pocket to store your other essentials, and a detachable snap-buttoned pouch.

Looking inside, it has fabric and leather lining, internal zipped and slot pockets. It measures 12′ x 12′ x 5.5′ (H x W x D) inches and is priced $1510 USD, €1350 euro, $2150 AUD, ¥185000 JPY, $11700 HKD via MyTheresa.






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Categories:Other Brands


The Prada Cahier Trick Notebook is a pretty accessory that you can bring wherever you go and we’re pretty sure that people will look on with so much jealousy in their eyes wishing they own the same.

Made from (two-tone) Saffiano leather with metal details inspired by the FW16 runway show, this little notepad is a pure delight to have due to its convenience and practicality for women who are always on the go. One can always jot down her ideas if she’s thinking of a good story to write, write a few lines of her poem or new song before the same pops out like a bubble.

The Cahier Trick Notebook is crafted to wear on your belt or strapped with leather like a necklace around your around (as seen on FW16 runway). It’s not just a notebook; it’s art, a fashion addition to your accessories. And obvious, attaching this book on your bag will create that unique impact.

The Prada Notebook also features a leather strap with buckle and a leather loop and ring. It comes in the color begonia pink + black and measures 6.5 x 8 (L x H) cm and is priced €390 euro via Prada e-store or at boutiques.













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Categories:Other Brands


Lately Prada is offering a lot of beautiful creations and who are we to complain? Actually we love every bit of it and the Prada Galleria Saffiano Lux WOC is no exception.

A luxurious miniature Wallet On Chain Bag, the Prada Galleria Saffiano will definitely be another addition to your ever-growing bag collection. With its miniature size and a touch of luxe in all its details, we are quite sure you’ll be reaching for this bag wherever you go.

This bag is sporting the classic black color that is complemented by the brand’s most coveted Saffiano leather, while the golden chain shoulder straps gives it the ladylike feel.

With its sleek modern look, this bag also has a lot to offer as it features a zipped center compartment, card slots, detachable chain shoulder strap, and a magnetic fastening. Measuring 4.5’ x 7’ x 1.5’ (H x W x D) inches and is priced $1380 USD, €950 euro, $2000 AUD, $10750 HKD, ¥125000 JPY via MyTheresa.







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Categories:Other Brands


Prada Tote Bags are made to be loved and today we’re going to introduce another stunning beauty. Simply put, Prada Bags are impeccable in quality, thus easy to maintain, their bags are worth every penny.

This new Prada Bag is crafted in a boxy shape. It’s made from calf grainy leather and feels so strong that you can use it for decades without breaking apart. The color stark black has always been the best choice, mixed with the Prada Milano logo in the center.

The Prada Boxy Tote Bag comes with a detachable shoulder strap for the most convenient, like freeing your hands. Its big enough to use for work, weekends and even for casual days. You can tote your tablet, small laptop, wallet and your phone away.

The interior also features a detachable pouch, including an internal zipped and slot pockets. Measuring 9.5’ x 12’ x 5.5’ inches, priced at $1510 USD, €1300 euro, £1010 GBP, $2200 SGD, $11700 HKD via MyTheresa.



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